Technology is revolutionizing economies at every level. At GSMC, media and communication professionals learn to harness its power to collect and analyze information, connect with audiences and tell compelling stories across multiple platforms. Executives, managers and entrepreneurs learn to understand the forces reshaping industry, initiate and defend against disruption, exercise leadership, build teams and talent and turn their ideas into realities.

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Book Chapters

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Romancing the Media: A Critical Interrogation of Political Communication in Presidential Elections in Kenya, George Nyabuga and Wilson Ugangu

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The horrors of Hola: a British atrocity that eclipsed empire, Peter Kimani

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Urban renewal in the global village, Lawrence Pintak

Book Reviews

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Beirut Outtakes: A TV Correspondent's Portrait of America's Encounter with Terror, Lawrence Pintak

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Book Review: Saba Bebawi Investigative journalism in the Arab world: Issues and challenges, Lawrence Pintak

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Hate Spin: The Manufacture of Religious Offense and Its Threat to Democracy, Lawrence Pintak

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Shadow plays: a dark time in Indonesia, seen through two complementary prisms, Lawrence Pintak

Case Reports

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Media viability in Kenya, Aga Khan University

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Media viability in Uganda, Aga Khan University

Dissertations

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18. Framing of the 2022 world cup in Qatar by the western media., Wanyonyi Mildred

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A changing profession: examining newsroom roles and skills in the digital age, Kenfrey Mwenda Kiberenge

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Adapting legacy-press digital platforms to generation z media needs: a case study of Nation Africa, Kenya., Harry Cheng’oli Misiko

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Analysis of kenya’s print media framing of the Dusit D2 terror suspects, Ibrahim Galgalo Bocha

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Analysis of media convergence at vision group Uganda, Semei Wessaali

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Analysis of paywalled news content in Kenya: the case of the standard group., Jared Oguta Ontobo

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Analyzing the viability of subscription revenue model for the standard group in Kenya., Anthony Manyonge Makokha

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An analysis of ethical practices in production of YouTube editorial content in Rwanda., James Munyaneza

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An analysis of newspaper coverage of far-flung counties in Kenya, Galgallo Duba Fayo

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An analysis of print media’s coverage of women in stories focused on economic activities., Patricia Kigula

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An analysis of staff turnover on the practice of journalism in Uganda, Arthur Arnold Wadero

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An analysis of status of journalism following transitions of journalists from newsrooms in Kenya, Asha Bekidusa

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An analysis of the contribution of industrial attachment in journalism training in Kenya: challenges and opportunities for an effective framework, Yusuf Ali Lakicha

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An analysis of the contribution of training grants to the Ugandan media: a case study of the new vision and daily monitor., Julius Odeke

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An analysis of the programming of local and foreign content in kenya’s tv programming, Christine Kasiva Muthee

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An analysis of the use of WhatsApp in the news-making process: a case of BBC Africa., Maureen Nasimiyu Nyukuri

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An assessment of high-performance work system on the survival of the print media in Tanzania, Frank Sanga

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An evaluation of content selection and utility value of Kenyan digital content: a study of Tuko and Citizen websites, Basillioh Rukanga

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An investigation into the female correspondents' experiences in the media industry in Kenya, Pili Chizi Chimerah

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An investigation on gender perceptions in credibility of male and female news anchors in Kenya., Ngumbau Maluti Musau

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Application of lean startup methodology by legacy media organisations in new product development: a case of nation media group-Kenya, Ogolo Akoth Dorine

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Assessing the viability of online content monetisation models through an evaluation of willingness to pay for metropol TV’s news content, Stephen Kimani Gitau

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Assessing YouTube vloggers’ ethical conduct and impact on political discourse in the 2021 Uganda general Elections., Otto John Alex

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A study of how leadership influences newsroom convergence in radio Africa group., Francis Mureithi Gatimu

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A study to investigate the uptake of digital technology in Ruben FM radio station, Nahashon Shisia Wasilwa

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Challenges faced by journalists in digital media enterprises and how to overcome them, Robert Ndungu

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Challenges of implementing convergence in Kenyan newsrooms: a case of The Standard Group PLC, Julian Wanjiru Kamau

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Content monetization: non-fungible tokens as a new revenue stream for the media sector in Kenya., Geoffrey Macharia Wamugo

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Corporate brand equity and firm performance: a case study of Mwananchi Communications Limited in Tanzania, Bakari S. Machumu

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Coverage of environmental issues by the Kenyan media. A case study of citizen television, Scarlet Chebet Chemarum

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Coverage of the Big Four Agenda in the Daily Nation and The Standard newspapers in Kenya, John Kuru Ngirachu

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Covid-19 disruptions and coping strategies for media houses in Uganda: case of next media services, Arthur Matsiko

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Customer-centric data strategies to drive revenue growth., Maxwell Okeyo

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Developing a fact-checking model for election disinformation, Kenneth Kiunga

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Digital activism through humour and satire: an analysis of the use of TikTok and X for political accountability in Uganda., Shemei Agabo

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Digital media and democratization: The role of x in promoting participatory democracy in Rwanda., Christophe Hitayezu

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Digital media and terrorism: analysis of online visual images of Kenyan security forces in the battle of EL adde, Edwin Anjago Herenga

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Digital transformation in a legacy media house: a case study of nation media group’s tag brand studio, Sheila Adam

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Employability of graduate journalists in modern media houses: a case study of nation media group as an employer., Caroline Wayeta Wafula

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Employing data visualization for effective health communication in Nairobi, Kenya: a study of select media houses., Rabudi Charles Mark

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Ethical decision-making in the digital age: the case of graphic images in Kenyan print and online newspapers, Patrick Gathara

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Evaluating the impact of defamation judgments on coverage of corruption by Kenyan media: a case study of standard group PLC and nation media group, John Kamau Muthoni

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Examining audience perceptions and role of cookies in select news websites in Kenya: a case of nation Africa and the standard, Isabel Mwendwa Radoli

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Examining social media utility in television news programming: a case study of urban tv, Uganda., Vicent Musoke

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Examining the adoption of mobile journalism in Uganda’s newsrooms: a case of NBS TV and NTV, Eve Masawi

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Examining the role and implications of twitter on news production in Ugandan newsrooms: a case of nation media group Uganda, Elizabeth Amongin

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Examining the role of artificial intelligence (AI) in transforming print journalism in Uganda., Robert Mukasa

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Exploring strategies broadcast media can use togenerate revenue from social media platforms: a case study of Galaxy FM in Uganda., Esther Nalubega Wamala

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Exploring the challenges and opportunities of digital transformation in media organizations: a case of nation media group Uganda., Emmanuel Waiswa

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Exploring the viability of a hybrid e-commerce portal as an alternative revenue model for nation media group Uganda, Samuel Kanyaihe Barata

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Factors affecting retention of journalists at Etop radio in Soroti city, eastern Uganda., Joseph Akiiso

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Factors contributing to non-compliance with media regulations among tv operators in Kampala, Uganda, Moses Kasajja Ateng

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Gatekeeping processes in content produced by Kenyan news content creators on Youtube, Judith Vereso Mwanga

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Harnessing the potential of digital media for business growth of legacy media in Kenya., Lilian Odera

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How climate change advocacy by NGOs in Kenya is covered by the media, Victor Anyura Oluoch

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How the print media in Kenya framed state of the nation addresses on covid-19 pandemic by president Uhuru Kenyatta, Victor Odhiambo Edwin

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Human resource management in the digital era: leading A multi-generational workforce in kenyan newsrooms, Caroline Wambui Mwangi

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Hyperlocal digital content profits: strategizing revenue generation for new vision podcasts, Athman Raziah

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Impact of the implementation of paywalls in Kenya: case of nation media group., Bernard Momanyi

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Implementation of new vision’s digital strategy: analysis of the website, e-paper, and social media platforms, Obonyo Frank Nyanjeye

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Innovating for efficiency: the use of generative AI in Kenyan newsrooms., Anthony Irari Ngugi

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Integration of user-generated content on news reporting: a case study of a Tanzanian print newspaper., David Lyoba Mbulumi

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Investigating the impact of digital transformation on legacy media in Uganda: the case of new vision newspaper., Francis Kagolo

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Journalism in the digital era: making the case for media research department., Yvonne Okwara

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Journalists understanding and coverage of extrajudicial killings in Kenya., Susan Kendi Gitonga

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Local content monetization strategies for revenue generation employed by independent tv producers on Ott platforms in Kenya., Misiko Andere

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Media coverage of the covid-19 pandemic: a case of new vision and daily monitor in Uganda., Eve Atukunda

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Media framing of Islam in the coverage of terrorism in Kenya, Stephen Maina Kamau

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Media's coverage of biotechnology and GMO’s: how Kenyan broadcast media covered the lifting of the ban on genetically modified foods., Zeynab Nyangule Wandati

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Membership as a business model: exploring reader revenue stream for media organizations in Kenya, Joseph Kariuki Mwangi

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Moi’s legacy – remembrance or mis-remembrance? Four Kenyan dailies’ coverage of late President Moi following his demise on February 4, 2020, Dennis Oduor Ogongo

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Monetisation of digital media, its impact on news and journalism, Irine Julia Majale

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Navigating the digital world: a study of parental guidance of children’s media consumption in Kampala., Kamakune Jackline

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News media content shifts and declining youth news consumption in Uganda’s legacy media: a case study of the new vision., Alex Bagyenzire Atuhaire

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News media coverage of court matters involving children in Kenya., Lenox Omondi Otieno

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News media presentation of basic education teachers during the covid-19 pandemic: a content analysis of the daily monitor and the new vision in uganda, Andrew Arinaitwe

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Newspaper’s quest for survival in the era of digital disruption: the case of the Daily Nation, Dave Oluoch Opiyo

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Newsroom convergence and journalists productivity: a case of nation media group Uganda, Desire Ruth

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Online audience as gatekeepers: the influence of web analytics on content selection in Kenya’s top five news websites, Joel Mulonzi Muinde

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Online audience feedback and media accountability in Kenya’s mainstream media, Ann Adhiambo Okumu

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Opportunities digital technologies present for women in media: multi-case study of newsrooms in Kenya, Faith P. Oneya

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Out of newsrooms and back into classrooms: the experiences of journalists in master’s studies., Simon Riitho

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Priming of government policy: a case study of media coverage of the demonetisation of 1,000 bills by the nation and the standard, Stanley Wabomba Nasokho

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Print media coverage of conflict among pastoral communities in northern Kenya: a case study of nation and the standard newspapers., Faith Sudi Wamalwa

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Print media coverage of digital land registration in Kenya: A case of daily nation and standard newspapers., Olgah Aluoch Atellah

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Print media coverage of politicians with active economic crime cases in Kenya: a case of daily nation and the standard newspapers, Donald Magomere Nyonje

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Print media framing of Kenya’s presidential campaigns during the 2022 general election, Brian Owens Ocharo

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Reporting on sexual orientation and gender identities in Kenya a study of factors that influence ethical and legal decision-making by print media journalists, Paul Omondi Otieno

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Revolutionizing vernacular radio to embrace the youth: a case of Muuga FM., Muroria Grace Mukiri

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Role of the public editor in enhancing trust in legacy media: case study of daily monitor newspaper in Uganda., Eriasa Mukiibi

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Ruben FM and its involvement in socio-economic challenges of Mukuru kwa Ruben slums of Nairobi, Henix Obuchunju