Date of Award

2024

Document Type

Dissertation

Degree Name

Master of Arts in Digital Journalism (MADJ)

First Supervisor/Advisor

Lydia Ouma Radoli

Second Supervisor/Advisor

James Ndone

Department

Graduate School of Media and Communications

Abstract

The media performs a significant role in shaping and transforming public perceptions during pandemics. This study analysed the media coverage of COVID-19 in Uganda, focusing on its impact on public awareness, government response, and societal behaviour. The study applied a quantitative approach to content analysis of news articles and official government communication, with interviews of journalists at the helm of COVID-19 reporting. The analysis assessed the framing of COVID-19 news in print media platforms. It examined the dynamics between media, government, and public health officials, evaluating the effectiveness of information dissemination and management of misinformation. The initial focus of media coverage of COVID-19 in Uganda was often focused on the global impact and severity of the virus, often contributing to heightened anxiety. However, as the pandemic unfolded, media outlets redirected their focus to local responses, government directives, and community stories. This study was obligated to discover the role of media in the coverage of the COVID19 pandemic. The study identified challenges and opportunities in media coverage, such as more contextualized reporting and a stronger collaboration between media and health officials. The media influenced countering misinformation, creating community resilience and solidarity by spotlighting positive stories and successful strategies. The study aimed to contribute to the effectiveness of strategic and ethical journalism in shaping public response and promoting effective public health measures. The study recommends that media experts, health authorities, and policymakers improve effective communication strategies.

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