Technology is revolutionizing economies at every level. At GSMC, media and communication professionals learn to harness its power to collect and analyze information, connect with audiences and tell compelling stories across multiple platforms. Executives, managers and entrepreneurs learn to understand the forces reshaping industry, initiate and defend against disruption, exercise leadership, build teams and talent and turn their ideas into realities.

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Dissertations

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Self-censorship and Journalism practice in mainstream media in Kenya, James Odhiambo Okong'o

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Social media and journalism: how twitter impacts news coverage in Kenya, Philip Mwaniki Njung’e

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Strategies for growing audience for community radio in the digital era. The case of Arua One FM., Grace Rechue Lekuru

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Television coverage of women politicians in the run-up to the 2022 general elections in Kenya, Ivey Seleon Koin

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The acquisition of knowledge and practical skills by freelance media practitioners in the digital era, Loyce Achieng’ Odhiambo

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The changing ecology of news: the impact of social networking sites on the production of news and the gatekeeping role of legacy media editors, Derrick Oluoch

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The effects of social media on newspaper content distribution: a case study of the star newspaper, Mercy Gakii Kiunga

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The evolving role of the media in elections: royal media services use of technology in the tallying process of the 2022 elections, Jamila Mohamed

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The framing of digital currencies in Rwandan media: a comparative study of igihe.com and the new times., Cyuzuzo Jean de Dieu Samba

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The gig economy and labour resource practices: a case study of Africa uncensored limited, John Allan Namu

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The influence of cyberspace regulations on the practice of online journalism in Uganda, Patience Ndinawe

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The media and public opinion in Kenya: the impact of print media coverage of the grand coalition government, Samuel Kamau

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The Power of Satire: an analysis of Gado’s Cartoons in The Standard newspapers, Kenneth Kipruto Ng'etich

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The practice of protocol journalism in Uganda, David Rupiny

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The relevance of journalism schools in producing talent for a converged newsroom: A case of Uganda, Arthur Oyako

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The viability of online niche market programming by radio stations in Uganda: an analysis of CBS FM., Samson Bill Nyatia

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Towards an efficient management of fake news in the digital media era newsrooms. A case study of citizen digital, royal media services., Francis Gachuri

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Transmedia journalism and financial sustainability in Uganda’s legacy media, Yonah Ahabwe Nkirirehi

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Understanding the effects of twitter crisis events on brand reputation: the case of Strathmore University and KFC Kenya., Wambui Gachari

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Universities as innovation hubs for television stations in Uganda., Imokola John Baptist

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Upskilling and retooling regional correspondents in a changing media landscape: a case study of royal media services limited., Fayzah Wanjiru

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Uses and gratifications of sensationalised content on the digital native news websites in Kenya, Lynet Igadwah

Policy Briefs

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Policy paper media under pressure: The trouble with press freedom in Kenya, George Nyabuga

Reports

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Islamophobia: Stoking Fear & Prejudice in the 2018 Midterms, Lawrence Pintak, Jonathan Albright, Brian J. Bowe, and Shaheen Pasha

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Kenyan Media Trends and Predictions, Alex Awiti, Njoki Chege, and Hesbon Owilla

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Mapping digital media: Kenya, George Nyabuga and Nancy Achieng Booker

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Media consumption in an evolving digital world: millennials and digital natives’ consumption habits and implications for legacy media in Kenya, Hesbon Owilla, Clare Mogere, and Nancy Achieng Booker

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Media viability in Tanzania, Aga Khan University

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The state of innovation and media viability in East Africa: from indepth media house surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, and Roland Schürhoff

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The state of women in the media: Representation, coverage and framing of women in East African media, Aga Khan University, Graduate School of Media and Communications

Theses

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A content analysis of the coverage of covid-19 in the first seven days, Chrystal Celestine Kerubo Onkeo Ms

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An exploratory study of fake news and the 2017 presidential elections in Kenya, Anthony Kuria Wanjiru Mr

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Assessing market readiness and uptake of VOD among university students in Nairobi, Joan Wetumi Njaro Ms

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Breaking news stories in the age of citizen journalism: Daily Nation’s utilisation of user comments on Facebook, Agewa Waruguru Wainaina

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Coverage of climate change issues in Kenyan print media: a case of Daily Nation and Standard newspapers, Esther Wanja Mungai

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Digital native media: growing online audiences and challenges of monetization, Martin Wachira Njoroge

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Drought and food security in Kenya: content analysis of the Nation and the Standard newspapers 2018-2019, Mark Simiyu Namaswa

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Exploring the effects of digital disruption on radio revenues among urban radio stations in Kenya, Baron Khamadi Shitemi

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Fact-checking in the digital era: a multi-case study of how newsrooms address disinformation during breaking news, Mary Nyambura Kulundu Ms

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How the social media phenomena of publishing private and personal information about prominent public figures is influencing ethical decision making by legacy media editors, Evelyne Nyakiega Kahungu

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Media's impact on cryptocurrency adoption in Africa, Aly Z. Ramji

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Monetising digital content: lessons from Nation Media Group, Augustine Kipkosgei Sang

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News consumption habits on social media: a study of unemployed Kenyan millennials at National Employment Authority in Kasarani sub-county, Teresia Wambui Ndonye

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News media framing of femicide: an analysis of Kenyan newspapers’ reports on the killing of two women, Rose Wangui Ng'ang'a

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News processes, opportunities and challenges in converged Kenyan newsrooms: a case study of Standard Group Plc, Agnes Aineah

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Online audiences and gatekeeping: user comments and their influence on editorial processes in newsrooms in Kenya, Beryl Anyango Oywer

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Place of solutions journalism in coverage of a crisis: examining reporting of covid-19 pandemic in Kenyan newspapers, Rebecca Mutheu Mutiso Ms

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Sharing the news: the role of social media in news diffusion and audience building in media houses in Kenya, Isaac Swila

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Social media and journalism: a study of Whatsapp use in newsroom convergence at Nation Media Group in Kenya, Bernard Mwinzi

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The adoption of artificial intelligence in newsrooms in Kenya: a multi-case study, Peter Mwangangi Kioko

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The impact of data smog on editorial processes: an assessment of journalists’ coverage of Covid-19 pandemic in Kenya, Anita Chepkoech Tesot Ms

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The inclusion of medical and health experts in the coverage of Covid-19 in print media in Kenya, Sarah Okuoro

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Towards a news industry framework for tackling the vice of brown envelope journalism: perceptions of journalists and public relations practitioners in Uganda, Sandra Lamwaka

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Viability of digital subscription in Uganda: an analysis of Chimpreports’ paywall, Alex Taremwa Mr

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Viability of free newspapers in the Kenyan market: a case of The People Daily, Veronica Wambui Mwangi

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Whatsapp in the newsroom: utilisation of WhatsApp in journalistic practices in Kenya, Valerie R.A. Koga