Document Type

Report

Department

Graduate School of Media and Communications

Abstract

This research examined the representation of women in East African news media organisations and the coverage and framing of women in top East African newspapers, TV and digital platforms. The study is premised on existent literature on the intricate interplay between media framing, coverage dynamics, and the representation of women in newsrooms’ workforce, given the consequential role all these play in shaping public perceptions of gender issues and shifting norms. Through a comprehensive methodology that incorporated content analysis, document analysis and interviews on the responsibilities and assigned roles of women in media organisations, the research presents findings from a content analysis of six newspapers, six TV stations, seven digital publishers in Kenya, Uganda and Tanzania and 54, 65 and 81 news media organisations from Kenya, Uganda and Tanzania respectively whose documents and programming were analysed.

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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