Theses
The rise of influencer marketing and its implications on Kenyan legacy media houses' revenues, Stephen Onjwaya Mbego
The role of drama series in attracting and retaining audiences for Bukedde television., Akanyijuka Roggers
The uptake of digital communication tools in corporate communications functions at Safaricom plc, Melline Norleah Myendo
Viability of digital subscription in Uganda: an analysis of Chimpreports’ paywall, Alex Taremwa
Viability of free newspapers in the Kenyan market: a case of The People Daily, Veronica Wambui Mwangi
What do they love? A study of digital media consumption by young university audiences in Uganda, Allan Chekwech
Whatsapp in the newsroom: utilisation of WhatsApp in journalistic practices in Kenya, Valerie R.A. Koga