Technology is revolutionizing economies at every level. At GSMC, media and communication professionals learn to harness its power to collect and analyze information, connect with audiences and tell compelling stories across multiple platforms. Executives, managers and entrepreneurs learn to understand the forces reshaping industry, initiate and defend against disruption, exercise leadership, build teams and talent and turn their ideas into realities.

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Theses

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The role of drama series in attracting and retaining audiences for Bukedde television., Akanyijuka Roggers

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The uptake of digital communication tools in corporate communications functions at Safaricom plc, Melline Norleah Myendo

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Towards a news industry framework for tackling the vice of brown envelope journalism: perceptions of journalists and public relations practitioners in Uganda, Sandra Lamwaka

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Viability of digital subscription in Uganda: an analysis of Chimpreports’ paywall, Alex Taremwa

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Viability of free newspapers in the Kenyan market: a case of The People Daily, Veronica Wambui Mwangi

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What do they love? A study of digital media consumption by young university audiences in Uganda, Allan Chekwech

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Whatsapp in the newsroom: utilisation of WhatsApp in journalistic practices in Kenya, Valerie R.A. Koga