Date of Award

2-2023

Document Type

Dissertation

Degree Name

Master of Arts in Digital Journalism (MADJ)

First Supervisor/Advisor

Lydia Ouma Radoli

Second Supervisor/Advisor

Sam Ngigi

Department

Graduate School of Media and Communications

Abstract

vii ABSTRACT Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied on a mixed methods research approach and descriptive survey research design to gather and analyse qualitative data from Ruben FM presenters, station manager and listeners. A sample size of 55% of the listeners was used. Key Informant Interviews, Guided Questionnaires, Focused Group Discussions and Surveys were used to ethically collect the data before it was analysed interpretatively. The response rate stood at 60%. The key findings of this research are that Ruben FM’s management and presenters have an understanding of the host community’s socio-economic challenges; Ruben FM’s content is aligned to the informational needs of its listeners; different listeners have been influenced by the station to take action in order to improve their social-economic status, both at an individual level and communally. In essence, Ruben FM is practising solutions journalism by offering a platform for the Mukuru kwa Ruben community a platform to discuss their self-directed developments.

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