Date of Award

2024

Document Type

Dissertation

Degree Name

Master of Arts in Digital Journalism (MADJ)

First Supervisor/Advisor

Joyce Omwoha

Second Supervisor/Advisor

Ms. Thrity Engineer

Department

Graduate School of Media and Communications

Abstract

This study analyses the use of WhatsApp in the newsroom at BBC Africa, with a particular focus on the experiences of journalists, critical success factors and challenges journalists face when using the app. This study was guided by three objectives: To examine the experience of journalists in the use of WhatsApp in the BBC Africa newsroom, to assess the critical factors in the adoption and use of WhatsApp in the BBC Africa newsroom and to explore the challenges that Journalists face when using WhatsApp in the BBC Africa newsroom. It was anchored on the technology acceptance theory (Davis, 1989) and the domestication of technology theory (Silverstone, 1992). These constructs contend that when a new technology is developed, it must spread across society and become accepted. Consequently, these two theories were relevant to this study because they link the independent variable (use of WhatsApp) and the dependent variable (journalistic practices in BBC Africa). This study used a mixed-method approach and data was collected from 38 journalists working at BBC Africa; techniques that incorporate both qualitative and quantitative data were used to analyse the data gathered. The study found that WhatsApp significantly improves efficiency in the BBC Africa newsroom by facilitating quick information and multimedia sharing among journalists through real-time messaging and group chat features. Its success is attributed to its user-friendly interface, simplicity, and cost-free nature. However, challenges include verifying information authenticity and managing information overload due to the constant flow of messages. Accordingly, the study recommends that BBC Africa implements ongoing training programs for journalists and newsroom staff to ensure they are well-versed in the advanced features of WhatsApp and the evolving digital communication landscape; develop and disseminate clear and comprehensive guidelines outlining best practices for the use of WhatsApp within the newsroom.

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