Date of Award


Document Type


Degree Name

Master of Arts in Digital Journalism (MADJ)

First Supervisor/Advisor

Eneo Nyakundi Nyamboga


Graduate School of Media and Communications


Kenya's nascent digital land registration system has already captured the attention of the nation's print media. This study investigated how two prominent newspapers, The Daily Nation and The Standard, framed and presented this complex issue, potentially shaping public perception and influencing policy decisions. Key findings reveal a contrasting media landscape. While existing research explored media coverage of digital land registration elsewhere, understanding its portrayal within Kenya remained a critical gap. Anchored in Framing Theory and agenda-setting Theory, the study employed a strategic selection approach where months were strategically chosen based on their significance or key events because of the buildup of the coverage of the articles related to digital land registration after and before the piloting into 66 land registries and during the launch of digital land registration. The researcher used directed quantitative content analysis of articles from these newspapers published over a specific period,, between January 2018 and June 2021. Utilizing a structured code sheet, the analysis delved into the prominence, overall tone, frame messages, and utilized sources of coverage. This systematic examination illuminated the newspapers' distinct framing strategies and their potential impact on shaping public opinion and policy decisions concerning digital land registration in Kenya. The Daily Nation exhibited a more optimistic tone, highlighting potential societal advancement and individual empowerment while acknowledging challenges through a neutral lens. This framing suggests an effort to sell the benefits and build trust. The Standard, however, adopted a more critical approach, raising concerns and potential downsides. This framing reflects a watchdog role, holding the initiative accountable and encouraging public scrutiny. These contrasting narratives hold significant weight. The Daily Nation's optimism could sway readers towards acceptance and support, while The Standard's critical lens encourages scrutiny and potentially fuels anxieties. Understanding these media dynamics is crucial for navigating the complex relationship between media, public perception, and, ultimately, the success of this transformative policy shift.