Document Type



Institute for Educational Development, East Africa


The growing rate of ICT utilization particularly the Internet and mobile phones has influenced at an exponential rate online interaction and communication among the generality of the populace. However, with the enormity of businesses on the Internet, Tanzania is yet to harness the opportunities for optimal financial gains. This study is exploratory in nature as it attempts to unveil the prospects of e-commerce implementation, participation, motivation and opportunity to the developing countries like Tanzania where by the domestic market is very big to ensure the growth of agricultural sector. The paper proposes to investigate the ability of consumers to purchase online, the available motivation to do so, and the opportunities for Internet access. We argue the Government and central bank to encourage innovative new technological developments by pre-regulating electronic money to familiarize itself with electronic money schemes generally. Findings revealed that Tanzanians have the ability to participate in e-commerce, but there is need for improved national image to bring in the element of trust and discipline within, and before the international communities. Currently, consumers source for information online but make purchases the traditional way.


This work was published before the author joined Aga Khan University.

Publication (Name of Journal)

Computer Science and Information Systems