Online audiences and gatekeeping: user comments and their infuence on editorial processes in newsrooms in Kenya

Document Type

Article

Department

Graduate School of Media and Communications

Abstract

In Kenyan newsrooms, there has been a debate about whether to keep the comment section on news websites in the aftermath of Social Media Networks, which allow the media to still collect user opinion without the risk of unregulated third-party comments. This paper sought to establish the nature and influence user comments have on editorial processes as well as explain what value media houses that have retained the comment section are receiving. To investigate this, the researchers adopted mixed methods research approach (quantitative and qualitative) and concurrent mixed methods research designs. The targeted population was journalists working in media houses that operate in print, broadcast, and digital news website in Nairobi County.

Publication (Name of Journal)

esipreprints.org

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