Book Chapter or Conference Paper Title
Communication Modes, Kenyan
Graduate School of Media and Communications
Kim Young Yun
Publication ( Name of Journal)
The International Encyclopedia of Intercultural Communication
This entry provides an introduction to Kenyan modes of communication. Collectivism is the key value that determines how Kenyans choose to communicate. Within the broader collectivist approach, relative status of the individuals involved and the purpose of communication in a given situation also affect the appropriate mode of communication. Indirectness, third party communication, judiciously withholding information, and use of metaphors, proverbs, and stories are characteristic of Kenyan interaction with persons of different status in society, or when conveying sensitive news. Directness is typical of close, horizontal personal relationships.
Miller, A. N., & Booker, N. A. (2017). Communication Modes, Kenyan. The International Encyclopedia of Intercultural Communication, 1-5.
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