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Description

  • Key Challenges - 2020
  • MARKET Insights, August 2020
  • Goals And Objectives
  • MarCom – Restoration of Services Q3-Q4 2020
  • Key Messages: In-person Clinics and Services
  • MARKETING Campaign STREAMS SIMPLE, CONSISTENT, CONCISE
  • MARKETING CHANNELS (full mix, 3600 campaign)
  • Target Audience
  • Channels for Promotion
  • Key Initiatives - 2020
  • Key Achievements - 2020
  • Strategic Marketing – Shift In Strategies
  • Hospital Services Resumption – Impact on Occupancy
  • Hospital Services Resumption – Summary

Publication Date

2020

Publisher

Aga Khan University

City

Karachi

Keywords

COVID-19 Pandemic, Patient Confidence, Healthcare Marketing, Service Resumption, Hospital Safety

Services Resumption Marketing Plan The Aga Khan University Hospital Strategy to support Service Lines

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