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Awakening – an Islamic media company formed in London – has created the soundtrack to many Muslim lives during the last two decades. It has produced three superstars (Sami Yusuf, Maher Zain and Harris J.) among a host of other artists. Jonas Otterbeck examines their remarkable rise to success and their established reputation as one of the most important global enterprises producing pop music inspired by Islam. This book:
- Analyses the contribution of popular music to the development of contemporary interpretations of Islam.
- Uses Awakening as a case study to explore the relationship between Islamic popular music genres and wider Islamic discourse.
- Supported by fieldwork (following tours), content analyses (of songs, videos, promotion material and social media) and interviews (with artists, business people and musicians)
- Includes new perspectives on celebrity culture among Muslims and its connection with ethical Muslim masculinity.
Edinburgh University Press, Edinburgh, 2021
Music and Performance in Muslim Contexts
Music, Islam, Popular Culture, Sami Yusuf, Maher Zain, Islamic Discourse
(2021). The awakening of Islamic pop music Vol. 1, p. 220.
Available at: https://ecommons.aku.edu/uk_ismc_series_volumes/6