Document Type
Article
Department
Community Health Sciences
Abstract
With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide-treated bednets has saved the lives of millions of people in malaria-endemic regions at a cost as low as U.S. $2 per person. Social marketing could be an effective strategy for getting insecticide-treated nets to poor communities in Pakistan who are most vulnerable to malaria.
Publication (Name of Journal)
Eastern Mediterranean Health Journal
Recommended Citation
Qazi, S.,
Shaikh, B. T.
(2007). Social marketing of insecticide-treated bednets: The case for Pakistan. Eastern Mediterranean Health Journal, 13(2), 449-456.
Available at:
https://ecommons.aku.edu/pakistan_fhs_mc_chs_chs/583