Community Health Sciences
With an estimated half a million cases of malaria annually in Pakistan, and drug resistant cases on the increase, more practical preventive measures such as insecticide-treated bednets are essential. Social marketing through commercial channels has become an important cost-effective means to deliver health products and services to low income people and to motivate them to use these services. It has been demonstrated that social marketing of insecticide-treated bednets has saved the lives of millions of people in malaria-endemic regions at a cost as low as U.S. $2 per person. Social marketing could be an effective strategy for getting insecticide-treated nets to poor communities in Pakistan who are most vulnerable to malaria.
Eastern Mediterranean Health Journal
Shaikh, B. T.
(2007). Social marketing of insecticide-treated bednets: The case for Pakistan. Eastern Mediterranean Health Journal, 13(2), 449-456.
Available at: https://ecommons.aku.edu/pakistan_fhs_mc_chs_chs/583