Theses/Dissertations from 2025
Investigating consumer determinants of news subscriptions among media in Kenya: the case study of Nation Media Group, Gerald Andae
The influence of artificial intelligence on journalism: Exploring ethical considerations for Kenyan newsrooms, Manny Grace Anyango
The impact of layoffs on journalists who remain employed by media organisations in Kenya, Gloria Lihavi Aradi
Social media usage and the future of museum outreach: A case of the Uganda museum, Patrick Massa Birabi
Media coverage of the closure of the Rwanda-Uganda border in the period 2019-2022., Irigoga Charlotte
The influence of social media usage on traditional news consumption in Uganda: A case study of vision group Uganda, Owor Daniel
An analysis of the Ugandan media coverage of climate change stories: a case of Daily Monitor newspaper and Vision, Joseph Elunya
Evaluating the effectiveness of digital subscription models in Kenyan media: A case study of Standard Group PLC, Rodgers Eshitemi
Exploring the link between digital literacy and safety among Kenyan children, Collins Orono Etyang
Artificial intelligence adoption and journalistic practices: a case study of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
A comparative content analysis of the standard, nation and people daily newspapers in the coverage of covid-19 pandemic in Kenya, Sarah Kamande
Individual determinants of premium content subscription decisions in Kenya: a case of Nation Media Group, Lisa Wagethi Kamau
Exploring news consumption habits of female audiences and impact on media sustainability., Anne Njeri Kanina
NMG’s post- covid monetization efforts: The case of Nation Africa, Veronica Wanjiru Kiarie
An examination of the phenomenon of celebrity journalism in the digital era, Edwin Mutugi Kuria
Examining use of data journalism in newspaper coverage of health in Kenya: A case of nationwide cervical cancer vaccination., Robert Breen Laban
An analysis of The Star Newspaper online subscribers’ willingness to pay for content, Lordrick Oswald Mayabi
Examining the status of AI use guidelines in editorial policies of Kenyan digital media houses and challenges in their formulation and implementation in newsrooms, Nickson Mwirigi Mbaabu
The rise of influencer marketing and its implications on Kenyan legacy media houses' revenues, Stephen Onjwaya Mbego
The adoption of AI in Zimbabwe’s newsrooms: A case of Zimpapers and Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Analysing government communication strategies in combating information disorder on social media: A study of Uganda’s tax monitoring system, Simon Tumwine Mugisha
An analysis of the media’s coverage of the Kenyan 2022 electoral tallying process: A case of Nation Media Group, Wanjiku Ruth Munyi
An analysis of data journalism in Kenyan newsrooms during Kenya’s 2022 general elections, Poshia Syindu Musesya
Examining ethics in new media, Anthony Irungu Mwangi
The uptake of digital communication tools in corporate communications functions at Safaricom plc, Melline Norleah Myendo
The coverage, framing and audience interaction with climate change reporting: a case study of Nation.Africa’s stories, Lilys Wangari Njeru
Growing audiences through the free subscription model, Charity Nyambura
Investigating leadership influence on adoption of artificial intelligence in corporate communication, Ernest Cornel Oduor
An analysis of factors contributing to women leaving newsrooms in Uganda, Abalo Irene Otto
Exploring television portrayal of gender-based violence in Uganda: A case of NTV and Bukedde TV, Nakagolo Racheal
Factors informing the transition from journalism to corporate communications, Muyanja Robert
Navigating media freedom amidst safety concerns on digital platforms: An analysis of the experiences of new vision journalists in Uganda, Namirimu Esther Robinah
The role of drama series in attracting and retaining audiences for Bukedde television., Akanyijuka Roggers
Media framing of climate change in Kenyan print media, Eddie Kiptanui Tallam
Content monetization strategies in the digital age: The case of Vision Media Group and Nation Media Group in Uganda, Namata Violet
Investigating media relations strategies used by Ugandan Universities to enhance corporate image: A study of four higher education institutions, Walter Wekongo Washika
Theses/Dissertations from 2024
Digital activism through humour and satire: an analysis of the use of TikTok and X for political accountability in Uganda., Shemei Agabo
Assessing YouTube vloggers’ ethical conduct and impact on political discourse in the 2021 Uganda general Elections., Otto John Alex
Examining the role and implications of twitter on news production in Ugandan newsrooms: a case of nation media group Uganda, Elizabeth Amongin
Print media coverage of digital land registration in Kenya: A case of daily nation and standard newspapers., Olgah Aluoch Atellah
Media coverage of the covid-19 pandemic: a case of new vision and daily monitor in Uganda., Eve Atukunda
An analysis of status of journalism following transitions of journalists from newsrooms in Kenya, Asha Bekidusa
An investigation into the female correspondents' experiences in the media industry in Kenya, Pili Chizi Chimerah
Understanding the effects of twitter crisis events on brand reputation: the case of Strathmore University and KFC Kenya., Wambui Gachari
A study of how leadership influences newsroom convergence in radio Africa group., Francis Mureithi Gatimu
Journalists understanding and coverage of extrajudicial killings in Kenya., Susan Kendi Gitonga
Digital media and democratization: The role of x in promoting participatory democracy in Rwanda., Christophe Hitayezu
An analysis of print media’s coverage of women in stories focused on economic activities., Patricia Kigula
Covid-19 disruptions and coping strategies for media houses in Uganda: case of next media services, Arthur Matsiko
18. Framing of the 2022 world cup in Qatar by the western media., Wanyonyi Mildred
An investigation on gender perceptions in credibility of male and female news anchors in Kenya., Ngumbau Maluti Musau
Examining social media utility in television news programming: a case study of urban tv, Uganda., Vicent Musoke
An analysis of the use of WhatsApp in the news-making process: a case of BBC Africa., Maureen Nasimiyu Nyukuri
An analysis of newspaper coverage of far-flung counties in Kenya, Henix Obuchunju
Print media framing of Kenya’s presidential campaigns during the 2022 general election, Brian Owens Ocharo
An analysis of the contribution of training grants to the Ugandan media: a case study of the new vision and daily monitor., Julius Odeke
Analysis of paywalled news content in Kenya: the case of the standard group., Jared Oguta Ontobo
News media coverage of court matters involving children in Kenya., Lenox Omondi Otieno
The relevance of journalism schools in producing talent for a converged newsroom: A case of Uganda, Arthur Oyako
Examining audience perceptions and role of cookies in select news websites in Kenya: a case of nation Africa and the standard, Isabel Mwendwa Radoli
Out of newsrooms and back into classrooms: the experiences of journalists in master’s studies., Simon Riitho
The framing of digital currencies in Rwandan media: a comparative study of igihe.com and the new times., Cyuzuzo Jean de Dieu Samba
Breaking news stories in the age of citizen journalism: Daily Nation’s utilisation of user comments on Facebook, Agewa Waruguru Wainaina
Print media coverage of conflict among pastoral communities in northern Kenya: a case study of nation and the standard newspapers., Faith Sudi Wamalwa
Media's coverage of biotechnology and GMO’s: how Kenyan broadcast media covered the lifting of the ban on genetically modified foods., Zeynab Nyangule Wandati
Theses/Dissertations from 2023
Analysis of kenya’s print media framing of the Dusit D2 terror suspects, Ibrahim Galgalo Bocha
Coverage of environmental issues by the Kenyan media. A case study of citizen television, Scarlet Chebet Chemarum
Application of lean startup methodology by legacy media organisations in new product development: a case of nation media group-Kenya, Ogolo Akoth Dorine
An analysis of newspaper coverage of far-flung counties in Kenya, Galgallo Duba Fayo
Assessing the viability of online content monetisation models through an evaluation of willingness to pay for metropol TV’s news content, Stephen Kimani Gitau
Uses and gratifications of sensationalised content on the digital native news websites in Kenya, Lynet Igadwah
Navigating the digital world: a study of parental guidance of children’s media consumption in Kampala., Kamakune Jackline
Media framing of Islam in the coverage of terrorism in Kenya, Stephen Maina Kamau
Convergence newsroom culture in legacy news media: an ethnographic study of the standard group plc, Caroline Jerotich Kimutai
The effects of social media on newspaper content distribution: a case study of the star newspaper, Mercy Gakii Kiunga
Television coverage of women politicians in the run-up to the 2022 general elections in Kenya, Ivey Seleon Koin
Monetisation of digital media, its impact on news and journalism, Irine Julia Majale
Examining the adoption of mobile journalism in Uganda’s newsrooms: a case of NBS TV and NTV, Eve Masawi
The evolving role of the media in elections: royal media services use of technology in the tallying process of the 2022 elections, Jamila Mohamed
Evaluating the impact of defamation judgments on coverage of corruption by Kenyan media: a case study of standard group PLC and nation media group, John Kamau Muthoni
Gatekeeping processes in content produced by Kenyan news content creators on Youtube, Judith Vereso Mwanga
Human resource management in the digital era: leading A multi-generational workforce in kenyan newsrooms, Caroline Wambui Mwangi
Membership as a business model: exploring reader revenue stream for media organizations in Kenya, Joseph Kariuki Mwangi
The influence of cyberspace regulations on the practice of online journalism in Uganda, Patience Ndinawe
Challenges faced by journalists in digital media enterprises and how to overcome them, Robert Ndungu
Transmedia journalism and financial sustainability in Uganda’s legacy media, Yonah Ahabwe Nkirirehi
Implementation of new vision’s digital strategy: analysis of the website, e-paper, and social media platforms, Obonyo Frank Nyanjeye
Print media coverage of politicians with active economic crime cases in Kenya: a case of daily nation and the standard newspapers, Donald Magomere Nyonje
Ruben FM and its involvement in socio-economic challenges of Mukuru kwa Ruben slums of Nairobi, Henix Obuchunju
The acquisition of knowledge and practical skills by freelance media practitioners in the digital era, Loyce Achieng’ Odhiambo
Moi’s legacy – remembrance or mis-remembrance? Four Kenyan dailies’ coverage of late President Moi following his demise on February 4, 2020, Dennis Oduor Ogongo
The changing ecology of news: the impact of social networking sites on the production of news and the gatekeeping role of legacy media editors, Derrick Oluoch
How climate change advocacy by NGOs in Kenya is covered by the media, Victor Anyura Oluoch
An evaluation of content selection and utility value of Kenyan digital content: a study of Tuko and Citizen websites, Basillioh Rukanga
Newsroom convergence and journalists productivity: a case of nation media group Uganda, Desire Ruth
An assessment of high-performance work system on the survival of the print media in Tanzania, Frank Sanga
An analysis of staff turnover on the practice of journalism in Uganda, Arthur Arnold Wadero
A study to investigate the uptake of digital technology in Ruben FM radio station, Nahashon Shisia Wasilwa
Theses/Dissertations from 2022
News processes, opportunities and challenges in converged Kenyan newsrooms: a case study of Standard Group Plc, Agnes Aineah