Enhancing Equity in the East African Regional Integration Process: Role of the Media

Document Type

Book Chapter


Graduate School of Media and Communications


Chapter 3: Media| 131 our borders has intensified even further. Yet this growing integration remains relatively unknown to many Kenyans. The challenges and opportunities it portends for us remain modestly addressed. Apart from the Ministry of East African Community and members of the associations of business, we remain broadly disengaged in the goings-on.(Kituyi, 2010: 21) Kituyi’s reservations are commonplace. These concerns may be assuaged, however, if the benefits derived from the East African Common Market trickle down to the grassroots. This is based on the premise that the common market is meant to promote free movement of factors of production, particularly labour and capital, and goods according to the Protocol. The Protocol in effect means that more than 126 million citizens of the East African countries of Burundi, Kenya, Rwanda, Tanzania and Uganda can travel freely, find jobs or invest in member countries. Essentially, the Protocol is meant to enhance trade, facilitate cooperation, and harmonize taxes and laws, among others.


This work was published before the author joined Aga Khan University.

Publication (Name of Journal)

Society for International Development (2011) East African Integration Dynamics of Equity in Trade, Education, Media and Labour. Nairobi: SID

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.