Document Type

Report

Department

Graduate School of Media and Communications

Abstract

This study explored how femicide and sexual and gender-based violence (SGBV) are framed in the media across Kenya, Tanzania, and Uganda between January 2024 and April 2025. Using a mixed-methods approach, the research combined quantitative content analysis with qualitative interviews to uncover both coverage patterns and the contextual factors shaping them. The codebook for content analysis was developed from existing literature and grounded in media framing theory, drawing on the works of Goffman, Entman, Iyengar, Tuchman, and Van Zoonen. The analysis focused on frame types (episodic and thematic), framing attributes, main actors, and story treatment, while interviews with journalists, editors, and gender advocates provided deeper insights into newsroom practices, editorial decisions, and socio-political influences on coverage.

Creative Commons License

Creative Commons Attribution-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 International License.

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