Event Title

Implication of social media in health care practice

Location

Auditorium Pond Side

Start Date

26-2-2014 10:30 AM

Abstract

Introduction: Technology advancements have transformed our way of living, way of working, and way of interacting. Social media (SM) is considered the common used form of e-health that consists of mobile based and web based technologies, which provides an opportunity to communicate, dialogue, and exchange health related information (Kaplan & Haenlein, 2010). Objective: The objective of this paper is to review the literature and provide briefing about the use of social media by health care professionals while providing health care. Methodology: The literature review was done from the period of October-December 2012 from various online databases such as PUBMED, CINAHL and Allied Health Literature. Key words used: ‘Social media’, ‘eHealth’, and ‘health care professional’ using Boolean (AND, OR) words. Key Words Social media, ehealth, health care professionals Findings: Literature review suggested that E-health provides variety of clinical care, health content, vast connectivity, and easy accessibility through health associated internet application (Maheu, Whitten, & Allen, 2002). The utilization of information and communication technology (ICT) through SM continues to expand worldwide. It is also attaining fame among health care professionals (HCP), including nursing. It is realized that SM can be a powerful tool for educating, communicating, and influencing. Therefore, there is much to be gained in terms of its utilization in health care particularly in nursing. Recommendations Nurses as health care professionals, need to learn the boundaries within which one must utilize SM to increase patient satisfaction. A conscious effort needs to be done at all levels, starting from thoughtful policy making to actual utilization of this mode on daily basis by healthcare professionals.

Conclusion: Like any other technology, use of SM for spreading health awareness and increasing patient satisfaction has also its own merits and demerits. While it helps in improving effectiveness of communication, easy dissemination, better accessibility, and potential for decision making, there are issues of privacy, confidentiality and sensitivity. It is however, evident that merits prevail over disadvantages. References Baker, B. (2004) Nursing in an e-healthy world. A vision of e-health as core to caring. Retrieved from http://www. hlth. qut. edu. au/nrs/inc2003/post/ppts/2 Ferguson, C. (2013). It's time for the nursing profession to leverage social media. Journal of Advanced Nursing, 69(4), 745-747. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. Maheu, M., Whitten, P., & Allen, A. (2002). E-health, telehealth, and telemedicine: a guide to startup and success. Jossey-Bass.

Keywords: Social Media, eHealth, Health care professionals, Nurses

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Feb 26th, 10:30 AM

Implication of social media in health care practice

Auditorium Pond Side

Introduction: Technology advancements have transformed our way of living, way of working, and way of interacting. Social media (SM) is considered the common used form of e-health that consists of mobile based and web based technologies, which provides an opportunity to communicate, dialogue, and exchange health related information (Kaplan & Haenlein, 2010). Objective: The objective of this paper is to review the literature and provide briefing about the use of social media by health care professionals while providing health care. Methodology: The literature review was done from the period of October-December 2012 from various online databases such as PUBMED, CINAHL and Allied Health Literature. Key words used: ‘Social media’, ‘eHealth’, and ‘health care professional’ using Boolean (AND, OR) words. Key Words Social media, ehealth, health care professionals Findings: Literature review suggested that E-health provides variety of clinical care, health content, vast connectivity, and easy accessibility through health associated internet application (Maheu, Whitten, & Allen, 2002). The utilization of information and communication technology (ICT) through SM continues to expand worldwide. It is also attaining fame among health care professionals (HCP), including nursing. It is realized that SM can be a powerful tool for educating, communicating, and influencing. Therefore, there is much to be gained in terms of its utilization in health care particularly in nursing. Recommendations Nurses as health care professionals, need to learn the boundaries within which one must utilize SM to increase patient satisfaction. A conscious effort needs to be done at all levels, starting from thoughtful policy making to actual utilization of this mode on daily basis by healthcare professionals.

Conclusion: Like any other technology, use of SM for spreading health awareness and increasing patient satisfaction has also its own merits and demerits. While it helps in improving effectiveness of communication, easy dissemination, better accessibility, and potential for decision making, there are issues of privacy, confidentiality and sensitivity. It is however, evident that merits prevail over disadvantages. References Baker, B. (2004) Nursing in an e-healthy world. A vision of e-health as core to caring. Retrieved from http://www. hlth. qut. edu. au/nrs/inc2003/post/ppts/2 Ferguson, C. (2013). It's time for the nursing profession to leverage social media. Journal of Advanced Nursing, 69(4), 745-747. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, 53(1), 59-68. Maheu, M., Whitten, P., & Allen, A. (2002). E-health, telehealth, and telemedicine: a guide to startup and success. Jossey-Bass.

Keywords: Social Media, eHealth, Health care professionals, Nurses